What is ER for ME?
ER for ME means Emergency Room for Me. In a hospital, patients come to the ER expecting fast and accurate care that brings them back to life. In our ER, we bring entrepreneurs back to life by providing no sugar-coating, step-by-step business guidance based on real-life experience. We not only bring you
back to life, but also guide you to a more fulfilling and satisfying life.
We want this website to be the place where you will learn to be empowered, systematic, and balanced
in your personal and professional lives. We want you to leave feeling refreshed and revived--able to catch
your breath. We want to help you find focus and clarity so you can spend more time with those you love.
Our Clients
Our clients are life-long learners who want to achieve their best and most fulfilling goals both personally
and financially. They want to know that the actions they take each day are leading them in the right direction
towards those goals. They are humble and open to learning from our experiences to avoid the pain and
expense of learning from their own mistakes. It's better to learn from the mistakes of others because you
don't have the lifetime to learn it all by yourself. As we like to remind ourselves: “Creativity is allowing
yourself to make mistakes. Art is knowing which ones to keep.” -Scott Adams
Our History
Ginalyn Smith and Nancy Battis met while exploring opportunities to invest in real estate. We both already
had built successful businesses from scratch. We discovered that we shared the same vision and values,
so we launched a new business, Red Door Ladies, LLC.
One of the most important features of our business was knowing our priorities in order: God, Family,
Business. Our entire motivation for creating our business was to serve others while helping us bring
income into our families and still meet our own families’ daily needs.
In the early years, we were primarily focused on real estate investing. Our goal was to help homeowners
avoid foreclosure while helping buyers purchase a home through lease option. We quickly realized that
although financially viable, this business model wasn’t achieving its intention of helping both seller and
buyer. It was a painful and honest realization which forced us to move in a different direction.
While building our new business, we were juggling all the other roles of our daily lives. We became
overwhelmed because we wore so many different hats and were frustrated with daily planners that seemed
to work against us. Out of necessity, we created a planning system that was extremely effective for people
like us: entrepreneurs – both in small business and of the home (mompreneurs). By using our system, we
had mastered doing less, achieving more and gaining freedom™. It was a huge “Eureka!” moment for both
of us.
Red Door Ladies now offers:
1. Simply Effective Planner which helps mompreneurs and small business entrepreneurs increase their
daily productivity by teaching our proven planning system
2. ER for ME (Emergency Room for Me), a consultation and webinar service that provides no sugar-coating,
step-by-step business guidance based on real-life experience.
Red Door Ladies products and services are available through webinars, one-on-one consultations, and our
blog and E-zine featured on our website www.ERforME.com.